Troll noun: An ugly cave-dwelling creature (in folklore)

Troll noun: A person who makes a deliberately offensive or provocative online post.

Can you tell the difference, because we can’t?

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A little more than five years ago, BlueFrog Media didn’t even exist.

Fast forward four-and-a-half years, and the Bideford-based business now hires more than 50 employees, curates and creates the digital presence for companies across the globe, and is one of North Devon’s only Google Partners.

But these things don’t happen overnight or with the click of a finger and a thumb – here’s the BlueFrog Media story; from tadpoles to kings and queens of the pond.

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It’s fair to say that there is a lot of going on in the world right now, and as we see daily in the news and on social media, there are some large issues that people are not afraid to say that they are unhappy about.

You only have to browse through the media channels to see the photos and videos of slogans, signs, protests and articles filling our feeds.

Here at BlueFrog we asked ourselves, can there be similarities between how social media portrays these big issues, and the issues of a small business – your business – but in a positive and productive manner?

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Ever since May it has been known that tweets would be changing, becoming longer as images, GIFs, links and polls are to be removed from the 140 character count. You may remember we did previously blog on this subject – but not all changes have taken effect yet!

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After learning that businesses had taken to using Instagram as a platform, its developers conducted hundreds of interviews with business owners to learn more about how their service could be improved. Here we chart the new changes and what they mean for Instagram as a tool for business. Three demands from marketers were clear. As social media becomes ever more pivotal in marketing, businesses using Instagram are aspiring to stand out, get clear insights into what they’re achieving, and draw in new customers.

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