highs and lows of tripadvisor

According to their press center, there are 600 million reviews and opinions on TripAdvisor. That’s a lot of feedback about restaurants, hotels, attractions and other hospitality-focused businesses in one place.

This feedback varies from highly valuable input by customers that can help your brand flourish, to fake and meaningless reviews that skew rankings. The latter might make you question, is TripAdvisor worth worrying about?

Although as hospitality business owners and managers you might want to dismiss the platform (and we understand your frustrations!), we’re afraid your customers do not. As the above statistic suggests, the public continue to take to TripAdvisor to share their opinions, and count on the opinions others share there, too.

So, for all its faults, it’s well worth trying to make it work for your business. We’ve been digging into the highs and lows of TripAdvisor – the stories that showcase its positive power, and the ones that knock its credibility – to help give you a balanced view of the site and make the best of it.


A Guide to Social Listening

A guide to social listening

With so much focus on what your brand should be posting on social media, social listening is often a little neglected or forgotten about completely.

What this means is that businesses are missing out on invaluable, easily accessible market research. There are conversations taking place across all social platforms related to your brand and industry, and a lot to be learned from listening to these.

Follow our guide to social listening and you’ll soon see the value it can add to your marketing strategy.


BlueFrog Social for Catering

What is BlueFrog Social for Catering?

We’ve been busy cooking up something new. You may have already spotted our social posts, announcing the launch of BlueFrog Social for Catering. But what exactly is it, and why are we the people to deliver services for this industry?


Reasons to give your Facebook page an overhaul

In today’s world, your Facebook business page is as important as your website homepage.

It’s the first place many potential customers will land before they decide if they want to shop from, support or visit you. For a great deal of businesses though, keeping Facebook pages up-to-date falls somewhere near the bottom of their social media to-do list.

This is no surprise, with the ever-growing number of tasks there are to take care of when it comes to social. But we believe neglecting your brand’s page could be costing you and that it is well worth regularly dedicating some time to a Facebook spring clean.


We have exciting news!

This February we’re opening a pilot office in London, increasing accessibility for our national clients.