What are Facebook adverts? What are boosted posts? Aren’t there several types of adverts? Someone mentioned dark posts? How do we set these things up? Why am I worrying about all this? What’s it for?

All valid questions, and we cover them in our guide to understanding Facebook boosts and adverts – to help you and your businesses or company get it right…

Facebook Boosts and Adverts, Working for Your Business

Facebook now has over 2 billion monthly users, with 32 million of them in the UK. That’s a lot of profiles and feeds. In recent years the idea of having to reach as many people as possible with your Facebook posts has been pushed aside. You don’t have to reach 32 million people, you just have to use paid reach to be seen by the people who will actually buy, use or enjoy what it is your business offers – your target audience.  

What are Facebook adverts?

What are Facebook Adverts?

The Anatomy of Successful Facebook Adverts

Below is an example of how a Facebook advert will usually look, both on mobile and desktop. Carousel adverts will need the same key features but with a short, sharp headline.


The Anatomy of Successful Facebook Adverts

The different types of Facebook Adverts

Facebook boosts and adverts - BlueFrog Media


Let’s break it down…

Carousel Adverts:

  • There is no main image
  • Up to 10 scrollable slides, each with an image
  • An image (or video) minimum size 1080×1080 for each slide
  • A headline for each slide, ideally no more than a couple of words due to space constraints on mobile devices
  • A destination link for each slide
  • A matching call to action button on the slides
  • A final slide advertising ‘See More’
  • Best used to advertise products or a range, linked to an online shop

Carousel Advert Example -BlueFrog Media


Slideshow Adverts:

  • 3 to 10 high res images create a looping video
  • Linked to a website
  • A headline followed by text
  • A call to action button going to the same website
  • Best used to advertise a place or attraction

Single Image or Video Adverts:

  • A single image recommended size 1200×628 or video
  • Linked to a website
  • A headline followed by text
  • A call to action button linked to the same website
  • Best used to promote a single product, idea, or event

Canvas Adverts:

  • Interactive adverts that are added on top of previously mentioned adverts
  • Includes an interactive cover image or video, recommended width 1080 pixels
  • Incorporates text
  • Buttons and swipes lead to a website or the next image
  • Tells a story
  • Mobile Placement only
  • In this example, users tap left or right to see further details on their selection, or swipe down to see the full advert

Canvas Advert - BlueFrog Media

How to build a Facebook Advert

Here’s a very basic guide to the steps involved in making a Facebook advert. Whatever route you take, you’ll see these key points throughout.

How to build a Facebook boost - BlueFrog Media

What are Facebook Boosts and Dark Posts?

What are Facebook Boosts - BlueFrog Media

Things to remember when creating Facebook Adverts and Boosts

Before starting an advert on Facebook, have these details ready: date, time, budget, targeting info and placements, images and content. Build adverts with your business object in mind from the start.

Advert Call to Action Buttons include: Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, Watch More – depending on the objectives selected.

Advert image sizes can’t be filled up by more than 20% of text – the fewer space words cover, the better.

Avoid ‘Your advert contains too much text so may have a slightly lower reach’ popups with the Facebook Text Overlay tool.

Ideally, budget at least £5 per day or 24 hour period to avoid poor daily reach. Avoid overlapping boosts with the same audiences, as they will compete and one will suffer. Two adverts with different audiences and objectives should be fine though.

Adverts are reviewed by Facebook; build them at least one day before the proposed start date. If needed, Facebook will provide notifications on why the advert was rejected. Read Facebook’s Advertising Policies; if Facebook suspects adverts break their rules, they will stop them.

If you ever have a problem or don’t know what you want from an advert, contact the team at BlueFrog for guidance and to discuss setting up a marketing campaign together.

We hope we’ve helped with your basic Facebook boosts and adverts questions here? If it all seems like too much hard work, contact BlueFrog to discuss how we can create a campaign together. Plus, we’re on Facebook and Twitter too.


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