As some of you may be aware, head honcho, Mark Zuckerberg, sets a challenging New Year’s resolution every year – with past year’s including learning Mandarin and meeting a new person every day.
This year’s, however, is more work related – it’s simply ‘Fixing Facebook’.
Zuckerberg published more details on Facebook’s algorithm changes last week. He outlined the company’s plans to rework news feeds and help users ‘have more meaningful social interactions’. Facebook plan on encouraging more worthwhile interactions by promoting more personal posts over content that simply offers a ‘passive experience’.
So, what do Facebook’s algorithm changes mean for you?
At first, you can expect to see a drop in engagement on your posts, but don’t fear, as long as your content is relevant and encourages meaningful interactions you should notice little difference. In fact, since many ‘clickbait’ pages will start to be penalised for their irrelevant content, you could actually see your posts performing higher in the news feed.
What are we doing about it here in the pond?
Relevant, conversation-starting posts, top quality community engagement and unbeatable customer service will remain key to our social media services – and this is exactly what Facebook are looking for.
Facebook’s algorithm changes are all about removing unnecessary content, with no objectives or outcomes, from our feeds. Our own clients can be confident that the content we create for them always has relevant objectives.
That’s not to say we won’t be working harder than ever to get Facebook posts to appear higher in news feeds – we will be. As always, we will ensure every piece of content has value.