Are you a new business looking to be found through search engines? Or an up and running business looking to climb higher up the rankings? Either way, search engine optimisation is key to your business’ success. Get to know the basics in our beginner’s guide to SEO.
What is SEO?
Although it may seem a daunting topic, if you’ve searched for something on Google then you already know more about SEO than you think.
To put it simply, Search Engine Optimisation enables search engines to present your content where it is relevant to the searcher’s intent. If your website is well structured and your content is written appropriately, the easier you will be found in organic (non-paid) search results.
Why does my website need SEO?
Although traffic to your website will be generated through other channels, as a majority, your website will be found through the big search engines like Google, Bing and Yahoo!.
Search engines are often unique in the fact that they drive high quality customers to your website who are looking for what you offer, rather than a reader who was just interested in your social post. Search queries – the words people type into the search bar – are critical to SEO success. Your content should include keywords that your customers are searching.
How do I implement this into my business?
There are three simple steps you can follow to get the basics of SEO down to a T.
As mentioned, having relevant keywords is crucial, so start your SEO strategy with keyword research. Include the terms you want to be found for in your content, so Google and other search engines can present you as a result of that search topic. Avoid ‘keyword stuffing‘ though – this negatively affects your ranking.
Make sure your content is concise and to the point. No one is going to read unnecessary information, and in return you don’t want to be found for those terms. Ensure the layout of your page is optimised, including metadata, headings and alt tags.
Once you have the basics set up, you need to build authority. Create compelling and engaging content that is super SEO friendly and share it across your social channels for maximum exposure. Encourage back links from other websites and sources too, as these will increase your domain authority.
How do I know if it’s working?
Reporting on your SEO success is one of the easiest parts, and at times the most rewarding.
Look at where your site ranks for your chosen list of keywords. It can give you a great indication as to whether your SEO has been working.
Monitoring the number of organic clicks to your website is another great indication of the health of your SEO. Gauge how many visitors are coming through to your site, and where they’re going once they get there. You can do this through many analytics tools, such as Google Analytics.
Organic Leads and Sales
The simplest way to measure your SEO success is to monitor whether you have had anymore organic leads or sales. Profit and sales are the end goal and a growth in this would indicate your SEO is working at full capacity. Use an eCommerce tracking tool which again, you will be able to find through Google Analytics.
Now you know the basics of how search engines rank websites, and how you can position your own site and business among the search engines, it’s time to implement it. Break it down: think about the things your site does well, what you have resources for and what will give your company the best return.
Still struggling? Let us help you! We have a dedicated team who can analyse both your website and the latest search engine trends to ensure your site is fully optimised. Get in touch today to get started.