When Mallow and Marsh founder Harriot Pleydell-Bouverie made the bold decision to reject sought after offers on BBC’s Dragons’ Den, BlueFrog were on hand to help her get the most out of the experience on social media.
Harriot’s assured turn down of two of Britain’s best known business people unsurprisingly caught the interest of viewers. Our Operations Director Rich was one of them. He got in touch with Harriot and asked how she planned to make the most out of the current buzz around Mallow and Marsh on social media. At this point, Harriot and her team were handling all social media marketing themselves and had no strategy set out for how to take advantage of the recent publicity and abundance of new interactions.
We then offered a trial of our services. We knew Harriot’s television appearance was an opportunity not to be missed, and wanted to prove that there was a lot to gain from a proactive social presence and that we were the right people to make this happen.
We’ve been working together ever since. Mallow and Marsh rely on us for full interaction monitoring, 9am to 9pm, 7 days a week, collaborating with the brand who like to post and interact themselves where possible. They receive two daily activity reports from us, giving them the flexibility of replying themselves or getting back to us with suggested responses to post on their behalf.
While most content is the company’s own, one of the first things we developed for Mallow and Marsh was #MallowMondays, a weekly competition which runs on Twitter. Now over 100 winners have been announced and posts regularly reach over 1500 retweets. We also assist with targeted audience growth and drafting scheduled content to maximise effectiveness at events and trade shows.
The desire for a seamless brand voice was behind Mallow and Marsh’s decision to handle the majority of their content and interacting, and it’s proved an effective choice. They have all the advantages of working with a social media company without losing that special personal touch across their accounts.
Together our work has seen Mallow and Marsh’s Twitter following grow from 1813 followers to over 24,500! Meanwhile, the company has gone from strength to strength; you can pick up Mallow and Marsh bars in Starbucks and Sainsbury’s stores up and down the country, and Harriot even picked up a prize from Richard Branson at the Virgin Start-ups Foodpreneur awards.
Asked to share her experience of working together, Harriot said: “Working with BlueFrog Media has been a breath of fresh air. Initially they started helping out on an interim basis during a very busy period of social media activity. However, their flexibility, personal approach and pragmatic attitude have made them invaluable to the team here. They have now helped us develop both small and extensive online campaigns around events, promotions and new product launches, as well as managing the day to day communications of our social media arm.
“As an innovative food brand, social media is key and BlueFrog Media have enabled us to drive and develop our strategy in both a cost effective and creative manner, helping us to differentiate from competitor brands whilst having round the clock support. We honestly wouldn’t be where we are today without them.”
BlueFrog are such a great, kind and welcoming team. They've worked alongside us since day one and have become an integral part of our team, thinking outside of the box to help us really stand out. No question is too small and their work and dedication has been instrumental in our growth. We cannot thank them enough for the work so far, and cannot wait to see what we do together next. - Mallow & Marsh