Adia is an innovative platform which allows employers to hire temporary staff on demand and gives people the opportunity to work flexible hours. After originally launching in Switzerland in 2016, Adia were looking to expand their social media presence in the UK which is where BlueFrog stepped in to help. Adia previously launched a campaign where they targeted potential temporary staff who would enjoy working with flexible hours. As a result, they had enough employees but not enough businesses who were willing to introduce Adia into their recruitment methods. Our challenge was set to increase their overall brand awareness among UK businesses and generate leads.
Adia came on board with our content and community management services. We understood their business needs and produced a detailed social media strategy that outlined the way our services would meet their objectives. Our strategy involved organic content as well as focusing on producing brand awareness and lead generation ads. Within just two weeks of working together, we had already handed over qualified leads for Adia to contact. Brand awareness had also started to increase, with more people showing curiosity as to how they can implement Adia into their recruitment system.
As well as working on the Adia UK brand pages, we launched location specific pages in accordance to our strategy of increasing brand awareness. Through like campaigns we built a following for each page and adapted our posts to target people in the specific areas. Our work for Adia is a testament for how BlueFrog attain a strong knowledge about each client’s industry and target market. With our content for Adia, we keep updated on the latest news and events affecting the hospitality sector. People and businesses alike have responded to the content we have produced which is where our Community Management team become involved. Our team have been responsive to any engagements across all of their social media platforms 9-9 everyday since Adia started with us. Creating interactions at any opportunity in order to build the Adia community and increase Adia’s customer perception.
Adia UK is a new and exciting brand in which we have worked closely with to build the perfect ‘social voice’ that would attract both companies and temporary staff. Together, we have formed a tone of voice that encompasses professionalism and the appeal of an innovative and new economy platform. “BlueFrog Media have integrated into our hospitality and catering social media strategy effectively and efficiently. They have improved our overall presence and generated qualified leads for our business.” Adia have had a high return on investment from working with BlueFrog. We have been able to connect them with big brands across the UK through the lead generation ads we have produced. We have deployed Adia’s social media in order to increase their social presence and encourage engagement in our organic posts. Our community management team have responded and adopted the tone of voice of Adia perfectly. Through collaborating with the Adia team on a daily basis, the brand is now going from strength to strength. We have helped Adia utilize their social media channels to full advantage.
BlueFrog Media have integrated into our hospitality and catering social media strategy effectively and efficiently. They have improved our overall presence and generated qualified leads for our business. - Adia