Table bookings from social media are becoming more popular every day. A message on Facebook or Twitter is the go-to method of making reservations for many people, being the most convenient form of communication - but keeping on top of them for restaurant owners, managers and waiting teams is increasingly difficult. Here we explain how we have helped one client manage and maximise table bookings through Facebook:
Cocina Norwich, a Mexican franchise, found that they simply didn’t have the time to be posting content encouraging bookings, checking incoming messages, gathering details from guests, and reserving tables on Facebook. They were missing out on bookings and potentially losing customers to competitors, who were managing reservations on social.
Cocina approached us for a strategy that would not only monitor for table reservation requests, but actively encourage more bookings. We achieved this by creating a content plan that included messaging about booking a table through Facebook, letting more people know that their reservation could be handled in this convenient way. Along with posts directly reminding people to book, we planned engagement posts where we could start conversations with the public in the comments and encourage them to book a table. These conversations are the interactions part of our table booking service; our team monitor Cocina Norwich’s comments and messages 9am-9pm every day of the year. When there is interest from a customer in booking a table, the team gather all relevant details - number in the party, time, contact number, etc - and call the restaurant to see if it’s possible to make the reservation or whether an alternative time can be suggested.
During the three months we’ve worked for Cocina Norwich, we’ve booked 106 covers for them - a significant increase on their previous figures. Customers messaging the page are receiving a timely response to their table booking enquiries, without having to ring the restaurant or resort to messaging a competitor. Plus, because we keep all booking information we acquire recorded - if the restaurant is fully booked on certain dates, for instance - we can relay this to customers without calling the Cocina team first. This all equals quick and easy communication for the customer, time saved for Cocina and their staff, and Return-On-Investment from bookings that could have been missed without us. Speaking about our work together, Cocina have said: “We’ve only been working with BlueFrog for a short time for Cocina, but have already seen a positive impact on table bookings for our restaurants. Overall the audience for the pages have increased and they’ve been great at interacting with our customers.
We’ve only been working with BlueFrog for a short time for Cocina, but have already seen a positive impact on table bookings for our restaurants. Overall the audience for the pages have increased and they’ve been great at interacting with our customers. The content they’ve planned is fresh and engaging and it’s reassuring to know that there’s always someone checking any positive or negative feedback which the page receives - Cocina