DCUK stock hand crafted, high quality wooden gifts. They design their wooden ducks and feathered friends in Devon and they are hand carved into life in Indonesia, where they employ over 200 staff, to use traditional Indonesian crafting to bring the designs to life. The challenge for BlueFrog was to increase traffic onto their website and e-commerce sales. DCUK wanted to encourage brand love and build a passionate community on their social media.
The solution is our Social Media Management service. We have worked closely with the internal DCUK team to communicate ideas and strategize how we can deliver results that meet their business objectives. We have shown an in depth understanding of their needs and desired direction of the DCUK brand and have responded by providing strong and productive content. In their social media strategy we have incorporated a mix of both paid and organic content. All of which encapsulates the tone of voice and the personality of the brand. DCUK design their products with the goal of making their customers smile. We’ve adopted their ethos in our social media management which has transpired a strong DCUK community. From the time DCUK started using our social media management services we have successfully produced content that adheres to building brand love, an engaged community and an increase in online traffic and sales.
Our dedicated Community Management team are ready 9am to 9pm everyday to respond to any comments, complaints or queries the business acquires through their social media platforms. Our team have adopted the perfect DCUK tone of voice that represents the brand’s personality and values at all times. Conversations with customers online combined with a fast response rate have fueled the strong DCUK community and have presented the brand in positive, friendly and a helpful light. We have continued to work closely with our internal teams to ensure consistent branding across all of their social media platforms and their website. Our creatives are particular in producing imagery that follows the brand guidelines whilst also incorporating new ideas. We are constantly learning and keeping up-to-date with the latest social trends so that our content is current and relevant.
BlueFrog offer great account management, putting exceptional effort into understanding us as a business and our needs. Their combination of excellent copywriting, marketing and SEO skills mean we are able to rely on one company for a complete marketing package, rather than using several different freelancers. There is no unnecessary jargon with them - they’re a pleasure to work with. - DCUK