Paid Advertising would be a consideration from the very start of any social campaign, whether this is to increase brand awareness, generate leads, traffic or build engagement, we work closely with the client’s business objectives. Our in-house expert has the Facebook Blueprint qualification and will liaise with your Relationship Manager to work closely with the brand on audience targeting. With access to a dedicated Account Manager at Facebook, he is able to keep up with their ever-changing algorithms and adjust campaigns accordingly.
Boosted posts will be a key part of the strategy, building the reach and proliferation of the brand. We’ll target audiences based on key demographics relevant to the content, products and buying seasons. Adverts that do not appear on the page or tell a story but are paid to reach people with the intention of driving them to the website with a particular objective and call to action - for example, driving sales to a particular collection/product also form part of the strategy. We successfully run a multitude of ads and varying budgets across Facebook, Instagram and LinkedIn
BlueFrog Media have integrated into our hospitality and catering social media strategy effectively and efficiently. They have improved our overall presence and generated qualified leads for our business. - Adia